Spine and cover, permissions, title page, contents

Test Pattern for Living

Nicholas Johnson

Spine and cover, permissions, title page, contents, foreword, and introduction.

 

 

# p. spine #

Bantam Books/ Non-Fiction / $1.25 / Test Pattern For Living / Nicholas Johnson / 553 07441 125

# p. book cover # 
Q7441 * $1.25 * A BANTAM BOOK

Nicholas Johnson

Test Pattern for Living

A Twentieth-Century

Guide to Coping with Life,

Liberty and the Pursuit

of Happiness — Without

Dropping Out

 

 

# p. i #

“A great many Americans have been searching for some new meaning in their personal lives during the past few years. You may be among them. I am.

“I am also a federal official who’s concerned about the national consequences of our failure to provide the quality of life that would permit us to attain more of our full potential.

“No one — save fanatics and corporate profiteers — represents that he has “the” answer. Your answer must be found for you and by you.

“At the same time, it seems to me we ought to share with each other such incomplete and imperfect insights as we’ve evolved. We ought to help each other. We damn sure aren’t getting any help from Big Business, Big Broadcasting, or Big Government.”

  • — NICHOLAS JOHNSON
  •    Federal Communications Commissioner

THIS BANTAM BOOK

HAS BEEN PRINTED ON RECYCLED PAPER

 

 

# p. ii #

To

America:

the people, the land, the dream and the

possibility it may all yet come true

 

I am waiting for someone 
to really discover America.

▪                                                                           — Lawrence Ferlinghetti

It was the inevitability of America that stirred . . . [Tom Paine] most; here was a new breed of men, not out of blood nor class nor birth, but out of a promise pure and simple; and the promise when summed up, when whittled down, when made positive and negative, shorn of all the great frame of mountains, rivers, and valleys, was freedom, and no more and no less than that.

— Howard Fast

Citizen Tom Paine

 

 

# p. iii [title page] #

Test Pattern for Living

Nicholas Johnson

 

 

BANTAM BOOKS

TORONTO NEW YORK LONDON

A NATIONAL GENERAL COMPANY

 

 

# p. iv #

TEST PATTERN FOR LIVING

A Bantam Book / published September 1972

Back cover photo [of Nicholas Johnson] by Jim Palmer, Wide World Photo

All rights reserved.

Copyright © 1972 by Bantam Books, Inc.

Portions of this book were previously published by The

University of California Press. Copyright © 1971 by

The Regents of The University of California.

This book may not be reproduced in whole or in part, by

mimeograph or any other means, without permission.

For information address:  Bantam Books, Inc.

The copyright notices are listed below and on pages v and vi

which constitute an extension of this copyright page:

   Excerpts from poems by Mason Williams.  From The Mason Williams FCC Rapport.  Copyright © 1969 by Mason Williams.  Reprinted by permission of Liveright Publishers, New York.   Excerpt from “I Am Waiting,” by Lawrence Ferlinghetti.  From his A Coney Island of the Mind.  Copyright © 1955, 1958 by Lawrence Ferlinghetti.  Reprinted by permission of New Directions Publishing Corporation.   Excerpt from “Hungry Freaks, Daddy,” by Frank Zappa.  Copyright © 1967 by Frank Zappa Music, Inc. and reprinted with their permission.   Excerpt from “Don’t It Make You Wanna Go Home,” by Joe South.  Copyright © 1969 by Lowery Music Co., Inc. and reprinted with their permission.   Excerpt from “Talk” by Yevegeny Yevtushenko from Yevtushenko:  Selected Poems translated by Robin Milner-Gulland and Peter Levi, S.J.  Copyright © 1962 by Robin Milner-Gulland and Peter Levi.  Reprinted by permission of Penguin Books, Ltd., London.   Excerpt from “The World is a Beautiful Place . . .” by Lawrence Ferlinghetti.  From his A Coney Island of the Mind.  Copyright © 1955, 1958 by Lawrence Ferlinghetti.  Reprinted by permission of New Directions Publishing Corporation and Laurence P. Pollinger, Ltd., London.   Excerpt from “Monster,” by John Edmonton, John Day and Nick St. Nicholas.  Copyright © 1970 by Trousdale Music Publishers, Inc. and reprinted with their permission.   Excerpt from “I-Feel-Like-I’m-Fixing-To-Die-Rag,” by Joe McDonald.  Copyright © 1968 by Tradition Music and reprinted with their permission.   Excerpt from “Get Up, Get Into It, Get Involved,” by J. Brown, B. Byrd and R. Lenhoff.  Copyright © 1970 by Crited Music, Inc.  Reprinted by permission of Unichappell Music, Inc.   Excerpts from Paul Swatek.  From his The User’s Guide to the Protection of the Environment.  Copyright © 1970 by Paul Swatek.

 

 

# p. v #

Reprinted by permission of Ballentine Books, Inc.  All rights reserved.   Excerpt from “What Have They Done to My Song, Ma,” by Melanie Safka.  Copyright © 1970 by Kama Rippa Music, Inc. and Amelanie Music.  All rights reserved.  Used by permission of Kama Rippa Music, Inc.   Excerpt from “Put Your Hand in the Hand,” by Gene MacLellan.  Copyright © 1970 by Beechwood Music of Canada.  All rights for U.S. assigned to Beechwood Music Corporation and reprinted with their permission.   Excerpt from poem by Henry David Thoreau.  From The Portable Thoreau, edited by C. Bode.  Copyright © 1947 by The Viking Press, Inc. and reprinted with their permission.   Excerpt from “Goodbye and Hello,” by Tim Buckley.  Copyright © 1968 by Third Story Music, Inc. and reprinted with their permission.  All rights reserved.   Excerpt from “The Revolution Will Not Be Televised,” by Gil Scott-Heron.  Copyright © 1970 by Bob Thiele Music, Ltd. and reprinted with their permission.   Excerpt from “On Teevee,” by Eve Merriam.  From her The Inner City Mother Goose.  Copyright © 1969 by Eve Merriam.  Reprinted by permission of International Famous Agency.   Excerpt from “(I Can’t Get No) Satisfaction,” by Mick Jagger and Keith Richard.  Copyright © 1962 by Abkco Music, Inc. and reprinted with their permission.  All rights reserved.  International Copyright Secured.   Excerpt from “Woodstock,” by Joni Mitchell.  Copyright © 1969 by Siquomb Publishing Corporation.  All rights reserved.  Reprinted by permission of Warner Bros. Music.   Excerpt from “What Every Little Boy Ought to Know,” by R. Self.  Copyright © 1970 by Cedarwood Publishing Co., Inc. and reprinted with their permission.   Excerpt from “Oh, Singer,” by Margaret Lewis and Mira Smith.  Copyright © 1971 by Shelby Singleton Music, Inc. and reprinted with their permission.   Excerpt from “Everything A Man Could Ever Need,”by Mac Davis.  Copyright © 1969, 1970 by Ensign Music Corporation.  Reprinted by permission of Famous Music Publishing Companies.   Excerpt from “Money Can’t ?Buy Love,” by Betty Craig.  Copyright © 1970 by Cedarwood Publishing Co., Inc. and reprinted with their permission.   Excerpt from “Reading the poem of an Absent Friend,” by Ou Yang Hsui.  From One Hundred Poems From the Chinese.  Copyright © 1971 by Kenneth Rexroth.  All rights reserved.  Reprinted by permission of New Directions Publishing Corporation.   “The Great TV Blackout,” by Art Buchwald.  Copyright © 1971 by Art Buchwald and reprinted with his permission.   “Back To Where It’s At,” by Bobby Bond.  Copyright © 1970 by Acuff-Rose Publications, inc. and reprinted with their permission.  All rights reserved.   Excerpt from “Baking Soda,” by John Hartford.  From his Word Movies.  Copyright © 1966, 1967, 1968, 1969, 1970, 1971 by John Hartford.  Reprinted by permission of Doubleday & Co., Inc.   Excerpt from “Commuter,” by E. B. White.  From his The Lady Is Cold.  Copyright © 1923 by Harper & Row Publishers, Inc. and reprinted with their permission.  Originally appeared in THE NEW YORKER.   Excerpt from “The Good Old Electric Washington Machine Circa 1943,” by John Hartford.  From his Word Movies.  Copyright © 1966, 1967, 1968, 1969, 1970, 1971 by John Hartford.  Reprinted by permission of Doubleday & Co. Inc.   Excerpt from “Big Yellow Taxi,” by Joni Mitchell. Copyright © 1970 by Siquomb Publishing Corporation.  All rights reserved.  Reprinted by permission of Warner Bros. Music.   Excerpt from “New World Coming,” words and music by Barry Mann and Cynthia Weil.  Copyright © 1970 by Screen Gems-

 

 

# p. vi #

Columbia Music, Inc., 711 Fifth Avenue, New York 10022 and used with their permission.  All rights reserved.   Excerpt from “Speech to a Crowd,” by Archibald MacLeish.  From his Public Speech.  Copyright 1936  © 1964 by Archibald MacLeish.  Reprinted by permission of Holt, Rinehart & Winston, Inc.   Excerpt from “Nickel Song,” by Melanie Safka.  Copyright © 1970 by Kama Rippa Music, Inc. and Amelanie Music.  All rights reserved.  Used by permission of Kama Rippa Music, Inc.   Excerpt from “The World Needs a Melody,” words and music by Red Lane, Larry Henley and Johnny Slate.  Copyright © 1971 by Tree Publishing Co., Inc.  Reprinted by permission of the publishers.   Excerpt from “Spanish Pipe Dream,” by John Prine.  Copyright © 1971 by Cotillion Music, Inc. and Sour Grapes Music, Inc.  Reprinted by permission of Cotillion Music, Inc.

 Library of Congress Cataloging in Publication Data

Johnson, Nicholas, 1934– 
 Test pattern for living.

Bibliography:  p. 146. 
 1.  Mass media–Social aspects–United States. 
 2.  United States–Social conditions–1960-    I.  Title. 
HM258J62 301.16’1’0973  72-5204

Published simultaneously in the United States and Canada.

Bantam Books are published by Bantam Books, Inc., a National General company.  Its trade-mark, consisting of the words “Bantam Books” and the portrayal of a bantam, is registered in the United States Patent Office and in other countries.  Marca Registrada.  Bantam Books, Inc., 666 Fifth Avenue, New York, N.Y. 10019.

PRINTED IN THE UNITED STATES OF AMERICA

 

 

# p. vii #

Contents

Foreword, by Mason Williams  viii 
Introduction   xv 
Mass Communication and Mass Disintegration  3 
The Corporate State  17 
The Television Business  33 
Caution!  Television Watching May Be Hazardous to Your Mental Health  41 
Life as an Alternative I  55 
Life as an Alternative II  79 
Antidote to Automobiles  111 
Working in a Corporate State  119 
Voting in a Corporate State  133 
Conclusion  144 
Bibliography  146 
Acknowledgments; Credits; Sources  150

 

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